Basic guesses are out. Predictive wins are in.

Ellis is your new AI copilot — giving you instant, predictive answers on what to make, how to price, and where to win. Backed by 18 years of retail truth and the only predictive Retail LLM, so you’re not guessing… you’re leading.

Trusted by global leaders to move faster, reduce risk, and grow smarter.

Ask Customers. Predict Success.

Drive Growth with Value Score™ Ranking

First Insight’s Agentic AI turns customer signals into predictive insights for products, pricing, and marketing. Predict demand, refine product designs and assortments, and optimize campaigns or store layouts. Eliminate guesswork, maximize revenue, and build engagement that resonates at every touchpoint.

AGENTIC AI AGENTS, A DECISION-MAKING PARTNER

Focus groups? Too tiny, too biased, too stuck in a conference room.

Surveys? Every voice counts equally, even when only your true customers matter.

Sales history? Great for storytelling…about yesterday. Predicting tomorrow is still a mystery.

Trend reports, forecasts, and social listening? Lots of data, zero direction on what to actually do next.

Stop Analyzing Data. Start Making Decisions.

Ellis + First Insight’s Retail LLM

The only platform built on 18 years of predictive consumer + product truth.

  • Value Score™ data predicts success before launch.
  • Elasticity curves find the price customers will pay.
  • Sentiment + commentary explain the “why.”
  • Financial pro formas make ROI board-ready.
  • And now: Ellis makes it instant — ask whatever, get predictive answers in seconds.

Where AI Meets ROI

Cut 40% off development cycles

Improve product success by up to 80%

Reduce markdowns by 5-10%

Prove 10-15x ROI

Real Brands, Real Wins

From luxury to mass market, customers trust First Insight to deliver predictive wins.

“First Insight’s use of predictive analytics will add a great deal of value to the retailers we service and allow us to elevate our product design and assortment. Tapping into current data from the customer gives us a critical point of view missing from typical trend and sales analyses.”

SVP of Design and Merchandising, Intradeco

“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product Marks & Spencer

"First Insight’s AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant, to more people, more often."

Managing Director of Clothing & Home, Marks & Spencer

First Insight’s AI helps us truly think like our customers, ensuring every product, every price, and every decision aligns with what they really want.

This partnership is helping us move faster, bet bigger on winners, and stay true to what makes Boden special."

Chief Commercial Officer, Boden

“First Insight’s platform gives us fast, actionable insights into our customers' preferences, which has already provided significant value.”

SVP of Merchandising, Family Dollar

Ellis operates on three layers of AI, purpose-built for forward-looking retail decision making.

Predictive Algorithms

Proprietary AI models that generate forward-looking demand curves, price elasticity measures, and SKU-level Value Scores, providing the quantitative backbone for every recommendation.

Generative AI Context Layer

Summarizes and enriches predictive outputs with category-specific context, attribute analysis, and clear narratives so teams understand why a decision is recommended.

Conversational Interface

A live, interactive chat environment for exploring data, running “what-if” scenarios, and generating instant, analytics-backed answers to complex product, pricing, and trend questions.

Why Now?

Tools built for yesterday can’t build tomorrow. First Insight + Ellis = Predictive, automated decision intelligence. From R&D to the merchant buy, you move faster, de-risk bets, and grow loyalty.