Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

Gen Z Stare: CPG Giants Must Grapple with Cohort ‘Indifference’

McCormick Strikes Deal to Acquire Unilever’s Food Business

As Boomers ‘Age Out of Peak Purchasing,’ How Can National Brands Retain Interest With Gen Z?

Gen Z Still Chooses National Brands, But Pays Less Attention to Them: Report

Gen Z Favors Private Label, Premium and D2C Products

Gen Z Prefers National Brands, But Shifts Spending Across Categories

59% of Gen Z Cut Back On Groceries to Splurge On Beauty and Wellness

Gen Z Trading Down On Household Staples to Splurge on Health, Wellness and Beauty

Study Finds Gen Z Still Prefers National Brands, But Shifts Spending Across Categories

Survey: Gen Z Shoppers Pay Premiums For Health & Wellness, Beauty Products

Retail's AI Isn't Failing Because it's Too Slow. It's Failing Because it's Not Listening