# Walmart Vs. Amazon: The Private Label War

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With [Amazon](https://www.amazon.com/)’s explosive growth, it’s easy to lose sight of the fact that [Walmart](https://www.walmart.com/) is still, by a long shot, the world’s largest retailer. In 2017, [Walmart](https://www.forbes.com/companies/walmart/) [WMT](https://www.forbes.com/companies/walmart/) recorded sales worth $485 billion and earned a profit of $13 billion. Amazon recorded revenues at $178 billion with profits of $3 billion.

While Amazon’s growth trajectory is aimed at overtaking Walmart sooner versus later, they are still the new kid on the block, and in many ways chasing a low margin, slim profit model that was all but invented by Walmart. And that includes adopting strategies that help them to increase profits without increasing prices. Enter, private-label brands.

### What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

[View the Infographic](/content/white-papers-posts/retail-executives-speak-on-supply-chain/index.html)

### The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

[Read the Report](/content/white-papers-posts/gen-z-influencing-all-generations-to-make-sustainability-first-purchasing-decisions/index.html)

### InsightSuite for Small Business

#### Specialized Tools for Small & Emerging Businesses

The fastest and most cost-effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

[Learn more](/content/solutions/small-business/index.html)

### Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

[Get the Free E-book](/content/white-papers-posts/voc-and-3d-ebook/index.html)

### Kohl's Creates Value W/Predictive Analytics

#### Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

[Watch the Webinar](/content/webinar-posts/winning-product-experiences/index.html)

### Consumer Sustainability Survey 2021

#### The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

[Download the Webinar & Findings](/content/webinar-posts/fdra-first-insight-consumer-sustainability-survey-2021/index.html)

### Navigating Disruption

### How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

[View the Webinar & Highlights](/content/webinar-posts/navigating-disruption/index.html)

### HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

[Read the Case Study](/content/case-study-posts/hotter-shoes-attracts-younger-audience-via-voice-of-customer-analytics/index.html)

[Read the Article](https://www.forbes.com/sites/gregpetro/2018/07/15/walmart-vs-amazon-the-private-label-war/#1bac1a1614c3)

July 15, 2018, by Greg Petro